HANCOCK GENERAL STORE
Hancock is a small town in Delaware County New York. Hancock General Store was created with the intention of infusing a hip, current edge to the town while also providing the local community with affordable fresh, organic, local goods and a place to foster a sense of gathering and togetherness. The inspiration for Hancock General Store comes from the triangular shaped lot that Hancock General Store sits on and was once ironically known as the “public square of the town”.
Brand Identity Development
Brand Guidelines
Commerce Packaging Design
Signage
Merchandise Design
Social Media and Website Inspiration + Guide
The triangle that represents what was once Hancock’s public “square” moves and shifts its position to express the various facets of Hancock General Store’s offerings. Hancock General Store’s brand story is told through various touchpoint including Hancock General Store branded merchandise, commerce packaging, signage and through the imagery created for social media.
